BLOG PODIUM 2013.... WHAT, WHERE, WHY?
I attended BlogPodium in Toronto this past weekend. This conference is geared toward Design and Lifestyle bloggers and about 250 of us attended. Below, is just a tiny portion of the loot I came home with. It was like opening up your trick-or-treat bag on Hallowe'en...or even better...your stocking on Christmas morning. Just look at these giveaways from Roots Annie Sloan Chatelaine Style at Home House and Home Decorium to name but a few of the giveaway sponsors and supporters.
Great brands... Home Depot Canada , the lead sponsor, Delta Faucet who introduced Keynote speaker Sarah Richardson (more on Sarah in a bit) and Para Paints who sponsored the keynote panel discussion Traditional Media, New Media and Social Media helped make BlogPodium a huge success. A complete list of sponsors can be found here including their logos or 'wordmarks' ... a new word I learned at a BlogPodium seminar.
BlogPodium 2013 lived up to it's title ...CONNECTION, CONVERSATION AND COLLABORATION as evidenced with Sarah Richardson.
Sarah Richardson, Canadian Designer extraordinaire, was our keynote speaker. The audience was completely engaged with Sarah's honest, insightful and humorous narrative of her very humble beginnings as a Designer. She then shared her secrets to becoming a successful and sought after Designer and HGTV star. Honesty and being a good person are key. I had the opportunity to listen to Sarah Richardson a few years ago and wrote this blog post Sarah Richardson and Other Women of Influence
Lets talk about the seminars and stuff I didn't know before, OR had hammered into my head again, because I attended BlogPodium. Very wise folks shared wonderful information.... because that's what bloggers do.
The seminar What Bloggers Can Learn from Magazines presented by Corinna Vangerwen from corinnawraps.com. was quite an eye opener....
Her top ten tips for bloggers....
1. Find your niche
*2. Think like an editor
*3. Have an editorial calendar
4. Eye catching headlines
5. Write for your audience
*6. Practice art of packaging
7. Edit your content
*8. Style guides
9. Fact check your work
10. Identify advertising on your blog
Because of Corinna's seminar, I will be more aware of these *items* in the future while composing my blog posts!!!
Avery Swartz at averyswartz.com knows her junk. She is an award winning web designer based in Toronto and her seminar focused on Styling Your Blog. Her professional design mantra is "make decisions and stick with them"....simple yet powerful wisdom. Waaaay too much knowledge from Avery to impart here, but this is where I learned about wordmark logos. Those logos we all recognize ...like NIKE CNN COKE BELL.....these are all typeface logos, easily identified, simple yet dynamic. Avery also touched on the *style guide* thing...something I have not yet mastered...but it must be important if at least two session speakers mentioned it.
I was so enthralled with Avery's enthusiasm for her job, her passion, I invited her to come to Ottawa for her CAMP TECH classes and she said YES! Stay tuned for more info!
As with any away weekend, particularly with friends, there is bound to be some excitement! I came on this weekend with 4 of The TBBs. Not only do we contribute to TBBs Wine, Dine and Design blog, but we each have our own design blogs. Blog conferences such as BlogPodium are essential forums for connecting, reconnecting, information sharing and gathering. It was at BlogPodium 2012, that The TBB blog seed was planted and almost a year later, +236K hits on the blog. This trip to Toronto was a win/win...in every sense of the word. In fact, two of us, Lisa and I each won 2 prizes.
I won a closet organizer and a table saw yes....a TABLE SAW....courtesy of Home Depot Canada. Did I mention that we flew to Toronto for the weekend? I was certain Porter Air would not allow the table saw on board the aircraft. Thankfully, one of our fellow Ottawa bloggers Katherine of girlaboutotown.com fame, kindly drove my table saw, closet organizer, Lisa's mirror and our fabulous loot bags back home with her. Thank you again Katharine. My first table saw DIY project is yours.
This post would not be complete without a huge thank you to Jennifer Flores of the widely successful blog ramblingrenovators.ca . She and her team organized a wonderful event that has grown from an hour long session to a full day session in just three years. Way to go Jennifer and your remarkable team!! Cannot wait to attend BlogPodium 2014.
Now, if you will excuse me, I have to get my table saw DIY game on.
If you enjoy reading this blog...please hop over to my group blog http://thetbbs.com/ where there is SIX times the enjoyment.